By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »
By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »
By Chuck Sink My opinion is we should avoid tossing around such powerful words as loyalty when we’re designing promotional programs. “Customer loyalty” in the context of incentive based purchases is a misnomer. Loyalty is faithful adherence to something in good times and bad; at full retail or deep discount. Loyalty is akin to honor, faith,… Read More »
By Chuck Sink I’m involved in a LinkedIn group discussion about where to draw the lines between marketing functions like advertising, branding, promotion, etc. A marketer named Jon Sherrington from Toronto offered this wonderful metaphor: “Within the body that we call Marketing: strategy is the brain, advertising is the voice, media is the lungs, sales is the… Read More »
By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?) Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums. CEOs and sales executives are starting to… Read More »
By Chuck Sink If you’re in a tricky business situation, to whom do you turn? The industry experts, right? What if the industry expert is you or the guy down the hall? Then you won’t have far to go for help. If the expert you need is outside your company, you call the person in… Read More »
By Chuck Sink Has a headline or subject line ever grabbed your attention and then everything else in your world disappeared for several minutes while you voraciously read a good article? Did your current project take a back seat while your mind relentlessly pursued more information in the article? Perhaps you stopped and wrote a… Read More »
By Chuck Sink I must give credit to my friend and fellow entrepreneur, the founder of The Giant Game Company, for the title of this short article. We were talking the other day about changes going on in his target markets and how he has successfully responded to their shifting needs. “The market made me do… Read More »
By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most… Read More »
By Chuck Sink I will need several business services and products to continue growing my business and many of them I don’t need now, or I can’t afford them yet. That’s why I want you to keep in touch so I won’t forget you. One of the most common mantras you will hear from seasoned… Read More »
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Phone: (603) 345-7223
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Sunapee, NH 03782
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