It’s been a while since I’ve written about social media (and it feels gooooooood). One headline I just saw in my newsfeed was “Is Social Media Right for Your Business? The short answer was “YES.” Their point was that every business MUST have an “online personality” represented on Facebook, Instagram, etc. or they’ll lose to competitors… Read More »
To get the most out of this article: Embrace all of the questions asked and answer them honestly to yourself. Then perhaps you could ask others in your firm these same questions and have a serious business discussion about your team’s candid answers… Are you excited by the vibe your company puts out there? Are you… Read More »
I was tempted to write the headline, “Is Social Media Dead?” but I’ll avoid sensational hype and stick to real news & commentary. Microsoft’s announced purchase of LinkedIn immediately raised questions about the future of social media. For businesses, it will likely become even more of a pay-to-play medium. I’d like to advance a discussion… Read More »
By Chuck Sink Marketing and selling on LinkedIn is a big deal for business today. Just about everyone in business is now on LinkedIn (over 300 million users) and most are staring at their screens thinking, “What am I supposed to do with this?” Salespeople who have moved away from cold calling are turning to… Read More »
By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and… Read More »
By Chuck Sink Twitter is the place where industry thought leaders, celebrities and other news makers break their ideas on the public scene first. It’s the place to chronicle short bursts of thought, leading followers and the online public to a new video, website, landing page, blog post, news article or single idea. Twitter has… Read More »
By Chuck Sink This post is updated from one year ago and it is more relevant today than ever. I will need several business services and products to continue growing my business and many of them I don’t need now, or can’t afford yet. That’s why I want you to keep in touch so I… Read More »
By Chuck Sink In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters.… Read More »
By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business… Read More »
By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »
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