By Chuck Sink There is an amazing online social network platform that illustrates the full spectrum of human intelligence from brilliance to idiocy and it’s called Twitter. I’ll focus on the brilliance side in this article. However, it’s worth noting that the most inane and shockingly stupid comments human beings are capable of stating are… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share… Read More »
Stop gushing your duplicated capabilities! Please offer me a unique, valuable product and service I’ll find irresistible. Attraction works better than attempted persuasion. It’s best to lead with how you make the client’s life better and help him make more money! Capabilities information is best provided upon customer requests. The client knows you have capabilities… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here Call it a feature article, a white paper or a blog post. Maybe your written wisdom is a work of art like a tribute, reflection or poem. Whatever it is, if it’s thoughtful, articulate and valuable to an audience, it’s an asset and should be… Read More »
Positioning matters more than ever! By Chuck Sink Subscribe to my newsletter by clicking here A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She’s a Lifestyle and Brand Communications Intern at… Read More »
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