Tag Archives: Online Marketing

Who’s in command of your advertising?

SEM is advertising  for your customers only. Famous 20th Century industrialist John Wanamaker made legendary his quote, “I know that at least half of my advertising dollars are wasted, I just don’t know which half.” This was true of most advertising all the way up until digital technology and the Internet started to dominate how […]

The Story of Networking and Valuable Content

By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles […]

Marketing Automation – The Business Advantage

We’re pleased to offer another guest post. Casey Cheshire brings us a lot of experience in an emerging marketing technology. Marketing Automation is for Small and Medium Businesses! By Casey Cheshire My first experience with Marketing Automation came when I assumed responsibility for the Marketing program at a small consulting and training company. There were […]

SIMPLE Website Best Practices (Please read!)

Eat it or beat it? What are you serving up? by Chuck Sink The website user experience (UX) your organization purveys will either drain you or sustain you in business. Plenty of money can be spent serving up completely different experiences to your audience depending on whom you choose to design your online marketing programs. […]

Who cares about your business success?

By Chuck Sink                                   Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share […]