Go outside and play! By Chuck Sink Hitting the road for events and field appointments burns more time than anything else in business. You might feel more productive in the office analyzing CRM data, having meetings or constantly tooting your own horn on your own social channels. There in the comfort of home base you… Read More »
By Chuck Sink Your business needs a positioning statement because your target audience wants to know what your brand stands for. If there is one thought or word you want people to associate your business with in their minds, what is it? Before you write your Positioning Statement, clearly define your target audience. For example,… Read More »
By Chuck Sink Go ahead and “work your magic.” Savor those words coming from clients because they prove that you’ve earned their professional trust. Work your magic – that’s a powerful statement! For the person who wants you to work it, your magic is to them accomplishing an impossible task for which they’ll pay you.… Read More »
By Chuck Sink Let’s shatter some conventional wisdom. Go ahead and take business personally because it is personal! Are there people in your business network to whom you can’t wait to send referrals or do business with because they’ve impressed you so much? Are you fortunate to have strong personal relationships prevalent in your market? Do you… Read More »
By Chuck Sink I’m a longtime student of branding and I’ve learned that organizational culture – company culture is the cornerstone of strong brands like Apple. The companies doing best in every market are the ones known for building cultures that attract the best people. Dyn in Manchester, NH and PixelMedia in Portsmouth, NH are two fine examples in… Read More »
By Chuck Sink Most professionals know a thing or two about the value of referrals. They also know about the value of focused, dedicated networking – the key to a steady stream of lucrative referrals and new clients. Great networkers understand that people will more readily listen to your value proposition when other people talk about… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share… Read More »
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Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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