Tag Archives: digital marketing

Social Media is overrated. Build your email list!

By Chuck Sink In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters. […]

Dress and Code Required

By Chuck Sink Being found by your target audience on the web is a great way to keep your new business pipeline full. There are several ways to raise your search visibility and page rankings. Ideally, all of them should be practiced. They include developing authoritative status; excellent content using keywords including contextual and situational long […]

Be So Good They Have to Try You!

By Chuck Sink “You cannot be serious!” Imagine if John McEnroe had a meltdown about something he couldn’t believe was so… good! Every once in a while there’s a new product or service so damn good it’s hard to believeit’s available without an inordinate cost. For example, I’m amazed by the value of email marketing on Constant […]

Curate Content that Drives New Business

By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?)  Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums.   CEOs and sales executives are starting to […]

Good Content Clears away Clutter

By Chuck Sink Has a headline or subject line ever grabbed your attention and then everything else in your world disappeared for several minutes while you voraciously read a good article? Did your current project take a back seat while your mind relentlessly pursued more information in the article? Perhaps you stopped and wrote a […]

Not right now but yes, I’m interested.

By Chuck Sink I will need several business services and products to continue growing my business and many of them I don’t need now, or I can’t afford them yet. That’s why I want you to keep in touch so I won’t forget you. One of the most common mantras you will hear from seasoned […]

Marketing Automation – The Business Advantage

We’re pleased to offer another guest post. Casey Cheshire brings us a lot of experience in an emerging marketing technology. Marketing Automation is for Small and Medium Businesses! By Casey Cheshire My first experience with Marketing Automation came when I assumed responsibility for the Marketing program at a small consulting and training company. There were […]