By Chuck Sink Most professionals know a thing or two about the value of referrals. They also know about the value of focused, dedicated networking – the key to a steady stream of lucrative referrals and new clients. Great networkers understand that people will more readily listen to your value proposition when other people talk about… Read More »
By Chuck Sink Meeting with a client recently, I found myself entertained and energized as I observed him deftly handle some primary research over the phone. With amazing articulation and clarity, this veteran professional honed in like a laser beam on the delicate information he needed. He successfully gained access to a secure report by asking… Read More »
A case study in exponential Facebook Business Page growth By Chuck Sink There is a local furniture retailer with three stores located within a 50 mile radius of each other. This family business has been successful over the years using tried and true advertising and discount promotions to drive store traffic. They are known throughout… Read More »
By Chuck Sink There is an amazing online social network platform that illustrates the full spectrum of human intelligence from brilliance to idiocy and it’s called Twitter. I’ll focus on the brilliance side in this article. However, it’s worth noting that the most inane and shockingly stupid comments human beings are capable of stating are… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share… Read More »
By Chuck Sink Subscribe to my newsletter by clicking here Call it a feature article, a white paper or a blog post. Maybe your written wisdom is a work of art like a tribute, reflection or poem. Whatever it is, if it’s thoughtful, articulate and valuable to an audience, it’s an asset and should be… Read More »
Positioning matters more than ever! By Chuck Sink Subscribe to my newsletter by clicking here A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She’s a Lifestyle and Brand Communications Intern at… Read More »
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