Tag Archives: Business

There’s a better way to design your website.

By Chuck Sink There is web design and there is graphic design. These are two completely different disciplines. Avoid melding the two. There several different definitions of the word, design. Let’s consider a few of them: Design: to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form… Read More »

Your Friend the Competitor

By Chuck Sink In business, it pays to make friends with your competition. Now I don’t subscribe to the saying, “Keep your friends close and your enemies closer.” That’s corruption. What’s really nice about ethical business practice is that competition is not necessarily adversarial. Your business competitors aren’t enemies; they’re colleagues and possibly clients, suppliers… Read More »

Marketing Mistake: Focusing on Social Media

By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »

Social Responsibility or Common Sense?

By Chuck Sink This article may start out sounding like a sermon but it is more of an observation. Hire the best suited people you can find for the various roles in your organization. Pay fair and equitable wages for work performed. Provide the best possible training and working conditions for your employees. Be sensitive… Read More »

The Story of Networking and Valuable Content

By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »

America from the View of a Business Genius

“The Pledge of Allegiance starts with “I” and ends with “all.” That’s what America is all about – “I” (individual) and “all” (all of us). When all of us understand how valuable each of us is, that’s powerful. And here’s what else is powerful: When each of us understands how powerful all of us are.”… Read More »

Speed what? Are you kidding?

By Chuck Sink Remember the ironically short “speed networking” fad?  I haven’t been invited to any such events or seen any advertised in the last year or two and I’m a prime target. However, I did hear about one the other night. The person who attended said he nabbed 3 or 4 good leads and… Read More »

Learn and Network at the Chuck Sink Link Anniversary Event

A FREE NETWORKING EVENT to celebrate our TWO YEAR ANNIVERSARY! Thursday, May 30, 2013 – 8:30 AM – 10:00 AM Eastpoint Executive Center – 264 South River Road Bedford, NH 03110 Create Content  to Drive New Business! Presented by Chuck Sink Link and Eastpoint Executive Center Please RSVP  by leaving a comment right here on this… Read More »

Curate Content that Drives New Business

By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?)  Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums.   CEOs and sales executives are starting to… Read More »

When you ASSume…

By Chuck Sink The day before a recent holiday which many love to celebrate, I wanted to ordersomething nice for my wife so I called the store of one of my networking contacts. This store owner and I had developed a typically nice networking relationship. One of the topics we’ve talked about is email marketing, something she knows I… Read More »