By Chuck Sink This article may start out sounding like a sermon but it is more of an observation. Hire the best suited people you can find for the various roles in your organization. Pay fair and equitable wages for work performed. Provide the best possible training and working conditions for your employees. Be sensitive… Read More »
By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is… Read More »
By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »
By Chuck Sink Remember the ironically short “speed networking” fad? I haven’t been invited to any such events or seen any advertised in the last year or two and I’m a prime target. However, I did hear about one the other night. The person who attended said he nabbed 3 or 4 good leads and… Read More »
By Chuck Sink My opinion is we should avoid tossing around such powerful words as loyalty when we’re designing promotional programs. “Customer loyalty” in the context of incentive based purchases is a misnomer. Loyalty is faithful adherence to something in good times and bad; at full retail or deep discount. Loyalty is akin to honor, faith,… Read More »
By Chuck Sink I’m involved in a LinkedIn group discussion about where to draw the lines between marketing functions like advertising, branding, promotion, etc. A marketer named Jon Sherrington from Toronto offered this wonderful metaphor: “Within the body that we call Marketing: strategy is the brain, advertising is the voice, media is the lungs, sales is the… Read More »
A FREE NETWORKING EVENT to celebrate our TWO YEAR ANNIVERSARY! Thursday, May 30, 2013 – 8:30 AM – 10:00 AM Eastpoint Executive Center – 264 South River Road Bedford, NH 03110 Create Content to Drive New Business! Presented by Chuck Sink Link and Eastpoint Executive Center Please RSVP by leaving a comment right here on this… Read More »
By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?) Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums. CEOs and sales executives are starting to… Read More »
By Chuck Sink Former Superstar I have some good news and some bad news. The good news is that bad things are never really as bad as you first think they are. The bad news is they are never as good as you first think either. It’s amazing how something that causes… Read More »
By Chuck Sink If you’re in a tricky business situation, to whom do you turn? The industry experts, right? What if the industry expert is you or the guy down the hall? Then you won’t have far to go for help. If the expert you need is outside your company, you call the person in… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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