Category: Social Media

Not right now but yes, I’m interested.

By Chuck Sink I will need several business services and products to continue growing my business and many of them I don’t need now, or I can’t afford them yet. That’s why I want you to keep in touch so I won’t forget you. One of the most common mantras you will hear from seasoned… Read More »

Marketing is Field Work

Go outside and play! By Chuck Sink Hitting the road for events and field appointments burns more time than anything else in business.  You might feel more productive in the office analyzing CRM data, having meetings or constantly tooting your own horn on your own social channels. There in the comfort of home base you… Read More »

Always Maintain the Foundation

By Chuck Sink Happy Thanksgiving!  Sounds a little hollow at this point doesn’t it? I received quite a few Thanksgiving email greetings this year. I read every one of them and gave a mental kudos to the companies who took time to send me the message. I replied to a few of them and it… Read More »

Marketing Automation – The Business Advantage

We’re pleased to offer another guest post. Casey Cheshire brings us a lot of experience in an emerging marketing technology. Marketing Automation is for Small and Medium Businesses! By Casey Cheshire My first experience with Marketing Automation came when I assumed responsibility for the Marketing program at a small consulting and training company. There were… Read More »

Who are you? Time Will Tell!

By Chuck Sink There is one precious commodity that most C-level executives guard with their lives – time. Pull them away from current work activity to instead focus on important long term strategies requiring changes in tactics and some will freak out. They may feel their time could be better spent going for the jugular… Read More »

Unpaid Consultant or Category Leader?

By Chuck Sink The debate rages among sales executives and trainers on two extremely differing schools of thought about selling. One school follows the traditional model: Prospecting > Appointments > Presentations > Follow up > Close. The other model (which has been around just as long) takes only one word to describe: positioning. Business hard… Read More »

Lessons from Generosity

A case study in exponential Facebook Business Page growth By Chuck Sink There is a local furniture retailer with three stores located within a 50 mile radius of each other. This family business has been successful over the years using tried and true advertising and discount promotions to drive store traffic. They are known throughout… Read More »

Understanding Twitter

By Chuck Sink There is an amazing online social network platform that illustrates the full spectrum of human intelligence from brilliance to idiocy and it’s called Twitter. I’ll focus on the brilliance side in this article. However, it’s worth noting that the most inane and shockingly stupid comments human beings are capable of stating are… Read More »

Who cares about your business success?

By Chuck Sink                                   Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share… Read More »