It’s been a while since I’ve written about social media (and it feels gooooooood). One headline I just saw in my newsfeed was “Is Social Media Right for Your Business? The short answer was “YES.” Their point was that every business MUST have an “online personality” represented on Facebook, Instagram, etc. or they’ll lose to competitors… Read More »
To get the most out of this article: Embrace all of the questions asked and answer them honestly to yourself. Then perhaps you could ask others in your firm these same questions and have a serious business discussion about your team’s candid answers… Are you excited by the vibe your company puts out there? Are you… Read More »
I was tempted to write the headline, “Is Social Media Dead?” but I’ll avoid sensational hype and stick to real news & commentary. Microsoft’s announced purchase of LinkedIn immediately raised questions about the future of social media. For businesses, it will likely become even more of a pay-to-play medium. I’d like to advance a discussion… Read More »
Whether you’re the owner, marketing director or a salesperson for your company, you have choices for how you connect with your target market. Even individual salespeople who must adhere to corporate marketing campaign standards can personalize and better authenticate branded corporate messages. More than towing the company line, great communicators create and validate superior value!… Read More »
So… is like, your social engagement strategy integrating brand-centric consumer touch points with congruent messaging into your global relationship ecosystem? You’d end a meeting quickly with anyone who spoke like that, wouldn’t you? Word choice matters when you’re talking about how to boost sagging sales or strategically grow your business. The last thing you want… Read More »
One of the definitions of “referral” could be: easy sale. Socially interactive websites generate more referral traffic. People share what they like with their friends and associates. You know they do because you and I do it all the time. When you think about it, everything positive in your business is the result of a… Read More »
By Chuck Sink Marketing and selling on LinkedIn is a big deal for business today. Just about everyone in business is now on LinkedIn (over 300 million users) and most are staring at their screens thinking, “What am I supposed to do with this?” Salespeople who have moved away from cold calling are turning to… Read More »
On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College… Read More »
By Chuck Sink Business development is a hybrid profession that has evolved over the last couple of decades. The very term “business development” seems to me a response to a marketplace that became weary of so many salespeople parading through front doors, entering back doors and prying open every chink in the walls of companies… Read More »
By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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