Category: Sales and Marketing

Leave a Recall Impression

If you were once a salesperson and then become a business owner, the tables suddenly turn, and then you discover the real reasons people buy. You also find out what it’s like to get bombarded by those in your previous profession and why your past sales calls often went unanswered. I’ve been in the same… Read More »

Curiosity and Ideas – a Salesperson’s Best Friends

If you’re involved with business development, you know of certain places where you can find opportunities. You also know there are certain activities which have proven to bring you new business. So you go to those places and repeat those activities consistently. Over time, this may become disappointingly dull or the value of your time… Read More »

Quality Promotes!

In my early career, I’ll never forget Richard! He was the senior member of a 5-man sales team at a printing company I once worked for. His sales were huge, and they just seemed to pour in without him doing any prospecting, cold calling, or appointment setting, etc. How unfair! Then there was poor me.… Read More »

Who Follows You and Why?

Having “followers” in business is a good thing. And what are followers, exactly? Think of having fans interested in what you do, what you think and what you have to say. They would say positive things about and recommend your brand in a heartbeat. And they literally choose to “follow” you on social media because… Read More »

Why Your B2B Social Media Fails to Produce

What’s App with That? This article stems from a current national discussion and I believe this discussion is culturally and economically crucial. In fact, I encourage you to discuss this topic with your colleagues and get to the heart of the matter for your business. We’re shifting our own “social media marketing” over to real… Read More »

The Magic Merger of Marketing & Sales

Marketing done right gets your sales calls answered. When you see an inbound call from a familiar company or brand name, you’re more inclined to answer the call. If you’re a business owner, you know this is true, and so do your salespeople. Sales is a brutally competitive, uphill battle in this day and age.… Read More »