By Chuck Sink Let’s shatter some conventional wisdom. Go ahead and take business personally because it is personal! Are there people in your business network to whom you can’t wait to send referrals or do business with because they’ve impressed you so much? Are you fortunate to have strong personal relationships prevalent in your market? Do you… Read More »
By Chuck Sink Marketing your business via email is a privilege and must be managed as such. When your content is good, people stay with you for the long haul and they eventually buy or refer business. Some will even buy right away. I have about 7 years of continuous email marketing experience – for… Read More »
By Chuck Sink I’m a longtime student of branding and I’ve learned that organizational culture – company culture is the cornerstone of strong brands like Apple. The companies doing best in every market are the ones known for building cultures that attract the best people. Dyn in Manchester, NH and PixelMedia in Portsmouth, NH are two fine examples in… Read More »
Your business problems are designed just for you. By Chuck Sink To view problems as outside forces working against you is foolish. It hinders your creativity and drive in problem solving. Let’s look at problems, obstacles and even calamity through a cleaner lens. Should you be confronted by great difficulty, then take courage in these… Read More »
By Chuck Sink Most professionals know a thing or two about the value of referrals. They also know about the value of focused, dedicated networking – the key to a steady stream of lucrative referrals and new clients. Great networkers understand that people will more readily listen to your value proposition when other people talk about… Read More »
By Chuck Sink Meeting with a client recently, I found myself entertained and energized as I observed him deftly handle some primary research over the phone. With amazing articulation and clarity, this veteran professional honed in like a laser beam on the delicate information he needed. He successfully gained access to a secure report by asking… Read More »
We’re pleased to offer another guest post. Casey Cheshire brings us a lot of experience in an emerging marketing technology. Marketing Automation is for Small and Medium Businesses! By Casey Cheshire My first experience with Marketing Automation came when I assumed responsibility for the Marketing program at a small consulting and training company. There were… Read More »
Eat it or beat it? What are you serving up? by Chuck Sink The website user experience (UX) your organization purveys will either drain you or sustain you in business. Plenty of money can be spent serving up completely different experiences to your audience depending on whom you choose to design your online marketing programs.… Read More »
By Chuck Sink There is one precious commodity that most C-level executives guard with their lives – time. Pull them away from current work activity to instead focus on important long term strategies requiring changes in tactics and some will freak out. They may feel their time could be better spent going for the jugular… Read More »
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Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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