By Chuck Sink There is web design and there is graphic design. These are two completely different disciplines. Avoid melding the two. There several different definitions of the word, design. Let’s consider a few of them: Design: to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form… Read More »
By Chuck Sink It occurs to me that marketing and sales have more parallels to teaching than people may realize. As an adjunct professor I’m learning a lot about audience engagement. Students sit though class because they have to, not because they want to. Their parents are paying good money for them to be there.… Read More »
By Chuck Sink In business, it pays to make friends with your competition. Now I don’t subscribe to the saying, “Keep your friends close and your enemies closer.” That’s corruption. What’s really nice about ethical business practice is that competition is not necessarily adversarial. Your business competitors aren’t enemies; they’re colleagues and possibly clients, suppliers… Read More »
By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »
By Chuck Sink This article may start out sounding like a sermon but it is more of an observation. Hire the best suited people you can find for the various roles in your organization. Pay fair and equitable wages for work performed. Provide the best possible training and working conditions for your employees. Be sensitive… Read More »
By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is… Read More »
By Chuck Sink Original subscribers to this newsletter have been receiving some form of it since 2006. It started asBrandworth News, was reestablished as Big Hit Bits and became the Chuck Sink Link in April of 2010. The number of subscribers and quality of readership has steadily improved over 7 years. Market-leading business experts often comment on the articles… Read More »
“The Pledge of Allegiance starts with “I” and ends with “all.” That’s what America is all about – “I” (individual) and “all” (all of us). When all of us understand how valuable each of us is, that’s powerful. And here’s what else is powerful: When each of us understands how powerful all of us are.”… Read More »
By Chuck Sink The default position of almost every corporate communication decision is the watered down, safe, politically correct version of the story. Unfortunately, that’s the bogus version. The risk of offending one vocal audience member has executives cowering in fear of the social and political mobs. Honesty and truth are hiding in the minds… Read More »
By Chuck Sink My opinion is we should avoid tossing around such powerful words as loyalty when we’re designing promotional programs. “Customer loyalty” in the context of incentive based purchases is a misnomer. Loyalty is faithful adherence to something in good times and bad; at full retail or deep discount. Loyalty is akin to honor, faith,… Read More »
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