Typical small business web design scenario: Your company recently completed a rebranding initiative. You sit down with a marketing agency or website designer who wishes to discuss the “look and feel” you want for your new website. You describe your company’s branding identity and product value that you want visitors to perceive. Together you look… Read More »
“Wow, this is great stuff. I’m so glad I discovered this solution. I need to call these guys!” This very thought goes through the mind of your prospects after you share a great blog article from someone else’s website. If the article is relevant to their needs, your prospects will be immersed in someone… Read More »
So… is like, your social engagement strategy integrating brand-centric consumer touch points with congruent messaging into your global relationship ecosystem? You’d end a meeting quickly with anyone who spoke like that, wouldn’t you? Word choice matters when you’re talking about how to boost sagging sales or strategically grow your business. The last thing you want… Read More »
Originally published in our email newsletter, this article raised awareness of how important it is to keep your web content alive and breathing! Have you ever been curious about the status of a company or associate you haven’t connected with in a while? If you’re like me, you go to their website for their latest information. Maybe… Read More »
My recent experience with a few service related businesses is that making a massive shift away from traditional kinds of sales work over to inbound marketing and marketing automation does not always pay off. Too sudden of a change and too much change is not only time consuming, but also detrimental to sales. There… Read More »
This article was first published in the Chuck Sink Link Newsletter. Leadership skills include the ability to recognize how emotions are primal drivers of human decision and action. Great leaders do indeed have the ability to move people with conviction. The business world still has it’s share of fine leaders. They run companies with ethical… Read More »
They say “cold calling is dead” and they’re right from the traditional perspective; that is, calling a complete stranger, unexpectedly, for the sole reason that their company has money that you and your company need to operate. Every business needs customers to sustain financial viability so the primary purpose of sales calls is to get… Read More »
By Chuck Sink Considering all of the messages bombarding you today, which ones will get you to stop and consider reading or watching to further investigate? The answer is unarguable: Those with headlines containing key words that are relevant to you right now. Publishing anything on the internet (or anywhere else) without first developing a… Read More »
By Chuck Sink Marketing gurus keep secrets better than any other kind of professionals. They know the secret to effective marketing and they must keep it secret. Why? Because if everyone in business learns the secret, their services will no longer be needed. However, most companies can’t afford the internal marketing staff required to keep… Read More »
By Chuck Sink Sales is tougher than it used to be, and for some, much tougher. Salespeople who keep selling the 20th century way are running into walls. These walls have been erected at many of the same prospect companies that used to have doors swing wide open. Quite literally, doors to lobbies with friendly… Read More »
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Phone: (603) 345-7223
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Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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