New England Patriots fans know exactly what it feels like to lose the biggest and most important game of the season. We’ve been there. We also know that victory can be snatched from the jaws of defeat and that winning is wonderful! A moment of belief sustained through bold action will overcome even the most overwhelming… Read More »
New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go… Read More »
I attended a fascinating conference facilitated by Sojourn Partners and sponsored by Service Credit Union on attracting, engaging and keeping Millennials in your workforce. It’s crucial right now to find and retain the cream of this smart and savvy, but let’s say, anxious generation. It’s a searing hot business topic out there as it needs… Read More »
Your website should be designed to make your company money. Responsible executives are accountable to shareholders, employees and other constituents, so they apply due diligence in choosing the right website partner, at a price that’s fair and for which they can expect a reasonable ROI. Building a website that makes money needs to be… Read More »
Remote electronic conferencing has not advanced as far as technology could potentially take it. While high end telepresence systems are impressive, they’re outside the feasible cost range for small businesses – still! Most of us are stuck with browser based online meeting tools with often cumbersome and buggy conference call hookups by phone. Screen sharing is… Read More »
This article was first published in the Chuck Sink Link Newsletter. Leadership skills include the ability to recognize how emotions are primal drivers of human decision and action. Great leaders do indeed have the ability to move people with conviction. The business world still has it’s share of fine leaders. They run companies with ethical… Read More »
By Chuck Sink Marketing gurus keep secrets better than any other kind of professionals. They know the secret to effective marketing and they must keep it secret. Why? Because if everyone in business learns the secret, their services will no longer be needed. However, most companies can’t afford the internal marketing staff required to keep… Read More »
By Chuck Sink According to the SBA, over 70 percent of registered American businesses are sole proprietorships. The vast majority of these businesses have one employee, the sole proprietor himself or herself. They are the self employed. The “one man band” industry is big, and more lucrative than many sales people may realize. It may… Read More »
We hear it a lot and it’s generally a good thing – “Paying it forward.” It’s a common mantra in BNI networking meetings: “Givers gain.” Both of those ideas are fundamentally flawed because there is a built in quid pro quo. Paying it forward means prepayment for something your expect to receive in… Read More »
By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like… Read More »
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