Category Archives: Leadership

Your Other Team

They Have Your Back Loyal employee engagement shores up company strength more than perhaps any other factor. That’s why it’s constantly on every responsible executive’s mind. Your team must execute your business operations with a purpose or your product and service quality will quickly slide downhill. Following the slide, morale sinks and you’ve got deeper […]

Business Growth in 2019: Who’s with me?

I’m reading all this leading-edge news on LinkedIn, the WSJ, Bloomberg, CNBC, Forbes, you name it. All the experts seem strangely gleeful as they talk down the economy, stating with certitude that we’re headed full steam into a downturn. They don’t know exactly when but they’re almost sure it will be 2019. Don’t follow the leaders […]

Executive commitment is marketing gold!

Just a decent photo and two or three bullet points… I’m begging you! Is this too much to ask a man or woman with some authority and resources? For some business owners and executives, it may seem like a nagging request. Why should they take time away from their important work to jot down notes […]

Great marketing is a top priority of leaders.

New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go […]

Marketing to Millennials or Missing the Money?

I attended a fascinating conference facilitated by Sojourn Partners and sponsored by Service Credit Union on attracting, engaging and keeping Millennials in your workforce. It’s crucial right now to find and retain the cream of this smart and savvy, but let’s say, anxious generation. It’s a searing hot business topic out there as it needs […]

Website Project Management – Keys to Collaboration

Your website should be designed to make your company money. Responsible executives are accountable to shareholders, employees and other constituents, so they apply due diligence in choosing the right website partner, at a price that’s fair and for which they can expect a reasonable ROI.   Building a website that makes money needs to be […]

The Dreaded Conference Call

Remote electronic conferencing has not advanced as far as technology could potentially take it. While high end telepresence systems are impressive, they’re outside the feasible cost range for small businesses – still! Most of us are stuck with browser based online meeting tools with often cumbersome and buggy conference call hookups by phone. Screen sharing is […]