Category: Leadership

Are You a Marketing Leader?

The Transparency of Real Leaders Every Business Owner I’ve worked with closely has spilled some beans to me about his or her business challenges, sometimes personal challenges. Beyond the important conversations concerning their markets, we often get into the confidential internal issues at the company that deal with employees, contractors, and vendors. We share personal… Read More »

Who Follows You and Why?

Having “followers” in business is a good thing. And what are followers, exactly? Think of having fans interested in what you do, what you think and what you have to say. They would say positive things about and recommend your brand in a heartbeat. And they literally choose to “follow” you on social media because… Read More »

Refresh Your Brand Promise Commitment Now

You have a beacon that helps provide sound direction for everything good that you do. Your company’s guiding principles stem from this guiding light. You have the choice to trust your God-given light and remain true to it or let cultural and societal winds blow your business practices around in their chaotic and whimsical directions.… Read More »

That Marketing Thing – It’s now or never!

Speak Louder With Your Actions Whatever your business sector, the current pandemic slowdown is affecting you profoundly. It might be good for your company or it might be devastating but one thing is certain; you are feeling massive change underfoot and you know you must adapt. I’m seeing some small businesses focus their energy on… Read More »

Open for Business with Cleaner Vision

Bright Silver Linings in a Charcoal Sky Overnight, it seems, all of us must adapt to sudden changes in social and business policies brought on by our friend the coronavirus. How will your company adapt to keep interacting personally with customers? For some, it seems like a bust and for others, it may only require… Read More »

Quality Sales Promotion

Rat Race Selling Anxiety  When I was a young, aggressive salesman, I worked my tail off to get new business and produced enough to be valued. I cold called like crazy, set appointments and made presentations day after day. It was a constant struggle, though, to sustain business growth as it ebbed and flowed in… Read More »

Your Other Team

They Have Your Back Loyal employee engagement shores up company strength more than perhaps any other factor. That’s why it’s constantly on every responsible executive’s mind. Your team must execute your business operations with a purpose or your product and service quality will quickly slide downhill. Following the slide, morale sinks and you’ve got deeper… Read More »

Business Growth in 2019: Who’s with me?

I’m reading all this leading-edge news on LinkedIn, the WSJ, Bloomberg, CNBC, Forbes, you name it. All the experts seem strangely gleeful as they talk down the economy, stating with certitude that we’re headed full steam into a downturn. They don’t know exactly when but they’re almost sure it will be 2019. Don’t follow the leaders… Read More »

Executive commitment is marketing gold!

Just a decent photo and two or three bullet points… I’m begging you! Is this too much to ask a man or woman with some authority and resources? For some business owners and executives, it may seem like a nagging request. Why should they take time away from their important work to jot down notes… Read More »

Advertising and Marketing: The Real Deal or Fake News?

Still tasting the raunchiness of some phony baloney served up to me as legitimate business fare, I felt motivated to tackle a controversial yet in-your-face-everyday topic, and an important one in business: attempted consumer manipulation. You can even call it fake news. Now well past the Industrial Age, we’re neck deep into the Information Age which… Read More »