Category Archives: Digital Marketing

Use Technology Right: Stick to Your Business!

Smart phones build us up and tear us down as we choose. The information technology age has enabled me and countless others to start businesses and create great careers for ourselves. Publishing and broadcasting are no longer the exclusive realms of big business, requiring large amounts of capital. The internet has leveled the playing field for anyone with an […]

Marketing Automation automates what you feed it!

Marketing Automation requires effort and for some, it’s well worth it! Marketing Automation (MA) works amazingly well when careful planning and diligence are behind it. But caution: you cannot throw money at a third party professional, sit back and expect MA to generate qualified leads. Building an effective marketing automation platform requires an investment in staff […]

Simplifying Complex Marketing Data

Marketing directors should KISS. The acronym for “Keep it simple, Sherlock!” – KISS – has been around a long time and its wisdom holds fast today. The KISS rule reminds us that being over sophisticated can overcomplicate matters, creating both confusion and unintended consequences. The more people and variables you throw into any situation, the […]

Manifold Marketing for Steady Growth

The word “manifold” is rarely used as an adjective to describe marketing but I think it fits perfectly with regard to using a multi-channel marketing strategy to promote your brand and products. Manifold is defined as numerous and varied; of many kinds… Consistency in messaging across multiple media outlets is a well established best practice in […]