Category: Differentiation

Leave a Recall Impression

If you were once a salesperson and then become a business owner, the tables suddenly turn, and then you discover the real reasons people buy. You also find out what it’s like to get bombarded by those in your previous profession and why your past sales calls often went unanswered. I’ve been in the same… Read More »

Differentiate Your Keywords!

The Cookie Cutter Won’t Cut It! Plenty of companies try to compete using the same keywords to describe their products and services on websites and promotions. They might try to differentiate by claiming the best customer service in the industry but so does everyone else. You’ve heard it, “Our service makes the difference!… We pride… Read More »