Category: Content Marketing

What does your marketing content say about you?

Your marketing content – text, videos, photos, illustrations… everything – should light up the screen and get noticed… or does it get scrolled past in a sea of mediocrity? Relying too much on your cell phone and “free” digital platforms gets a lot of small businesses in trouble – trouble from competitors who are serious… Read More »

Optimize Your Information…

… So Your Audience Will Take Action! Marketing is all about message optimization because your content is always unfinished. So is everyone else’s. Some content is better than others, and some executions are really great. Your goal isn’t to make your communications perfect but to keep improving them regularly. This gets easier when you have… Read More »

Word of mouth or word of millions?

One of my valued colleagues tweeted out a provocative blog post that got my juices flowing and here I paraphrase the essence of it: Forget your friends’ advice. Just Google it! Do you need a certain product or service about which you know little? If so, Google wants you to ignore your friends and pay… Read More »

Big news to whom? What do your emails really say?

Email marketing works very well, except when it doesn’t. Let’s explore the fascinating scientific phenomena that make emails practically delete themselves. It still seems to befuddle a lot of marketers out there. One of the easiest things to do is make people delete your email immediately, with or without opening it. Simply disappoint them with irrelevant content.… Read More »

Video Marketing Power

Being a writer, you might think I’d soft pedal or downplay the importance of video on the web and in marketing communications. Well, after initial concepts, scriptwriting is where it all begins. Video is replacing much of the content on websites, social media and even blogs these days. Most people would rather watch a short… Read More »

Custom Content or Canned Correspondence?

Whether you’re the owner, marketing director or a salesperson for your company, you have choices for how you connect with your target market. Even individual salespeople who must adhere to corporate marketing campaign standards can personalize and better authenticate branded corporate messages. More than towing the company line, great communicators create and validate superior value!… Read More »