New England Patriots fans know exactly what it feels like to lose the biggest and most important game of the season. We’ve been there. We also know that victory can be snatched from the jaws of defeat and that winning is wonderful! A moment of belief sustained through bold action will overcome even the most overwhelming… Read More »
By Chuck Sink Sometimes this blog brings some hands-on marketing technique information to readers such as better SEO practices, how to use Twitter, LinkedIn, etc. But it focuses mostly on building skills that help business owners, marketing directors and salespeople do their jobs better. Let’s look at just a few key skills that will help… Read More »
By Chuck Sink “You cannot be serious!” Imagine if John McEnroe had a meltdown about something he couldn’t believe was so… good! Every once in a while there’s a new product or service so damn good it’s hard to believeit’s available without an inordinate cost. For example, I’m amazed by the value of email marketing on Constant… Read More »
By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business… Read More »
By Chuck Sink There are these really old guys out there, some passed like Zig Ziglar, who no longer appeal to new generations striving to succeed in business. A new breed has come along. They promise miracles if you will only follow their formula to the letter. If you try and fail, it’s your fault for… Read More »
By Chuck Sink Executives and business owners will often call in a marketing company for ideas to help rejuvenate sluggish or declining sales. “We just need help attracting some fresh new leads for the sales team and we can handle it once we get them talking with us.” It’s a commonly expressed sentiment. My experience has… Read More »
By Chuck Sink It occurs to me that marketing and sales have more parallels to teaching than people may realize. As an adjunct professor I’m learning a lot about audience engagement. Students sit though class because they have to, not because they want to. Their parents are paying good money for them to be there.… Read More »
By Chuck Sink In business, it pays to make friends with your competition. Now I don’t subscribe to the saying, “Keep your friends close and your enemies closer.” That’s corruption. What’s really nice about ethical business practice is that competition is not necessarily adversarial. Your business competitors aren’t enemies; they’re colleagues and possibly clients, suppliers… Read More »
Contact Chuck
Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
Navigation
Follow Chuck
