Tag Archives: value proposition

Keep marketing simple!

For marketing communications, keep complexity and sophistication in storage. There are those in business who relish sophistication in processes and systems. The more thinking and creative engineering that go into technology, products and services, the better they will perform (or be perceived to perform). But when it comes to marketing, sophisticated ideas just muddy up […]

Change your words to grow your business!

If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with the prospective client and pointing out how you will help change their business and improve their lives. There’s nothing new […]