Tag Archives: value proposition

Keep marketing simple!

For marketing communications, keep complexity and sophistication in storage. The more thinking and engineering that go into technology, products and services, the better they will perform (or be perceived to perform). But when it comes to marketing, sophistication and complexity muddy up your messages. If you have an important message to convey, keep it simple,… Read More »

Change your words to grow your business!

If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with the prospective client and pointing out how you will help change their business and improve their lives. There’s nothing new… Read More »