Tag Archives: Positioning

What does the brand command?

A company’s content and advertising messages can sometimes stray dangerously far from the spirit of its brand identity because something sounds wonderfully creative or there’s a desire to push someone’s idea. Perhaps there’s an enticing piece of potential business beckoning, so why not take a brand strategy diversion to go after it? Because doing so […]

Relevancy Attracts Viewers

The best redundancy in marketing: Relevance matters! One key word or turn of a phrase in the subject line catches your eye as you go through the daily delete routine in your email. You “mark as unread” so you’ll go back to it. A similar thing happens as you glance at the notifications on your phone. Someone […]

Brand positioning – Your success sweet spot

By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?”  That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I […]

Soft Skills that Deliver Hard Assets

By Chuck Sink Sometimes this blog brings some hands-on marketing technique information to readers such as better SEO practices, how to use Twitter, LinkedIn, etc. But it focuses mostly on building skills that help business owners, marketing directors and salespeople do their jobs better. Let’s look at just a few key skills that will help […]

Marketing is (Almost) Everything!

By Chuck Sink Executives and business owners will often call in a marketing company for ideas to help rejuvenate sluggish or declining sales. “We just need help attracting some fresh new leads for the sales team and we can handle it once we get them talking with us.” It’s a commonly expressed sentiment. My experience has […]

Your Friend the Competitor

By Chuck Sink In business, it pays to make friends with your competition. Now I don’t subscribe to the saying, “Keep your friends close and your enemies closer.” That’s corruption. What’s really nice about ethical business practice is that competition is not necessarily adversarial. Your business competitors aren’t enemies; they’re colleagues and possibly clients, suppliers […]

Brand for Eternity

By Chuck Sink I’m involved in a LinkedIn group discussion about where to draw the lines between marketing functions like advertising, branding, promotion, etc. A marketer named Jon Sherrington from Toronto offered this wonderful metaphor: “Within the body that we call Marketing: strategy is the brain, advertising is the voice, media is the lungs, sales is the […]

Learn and Network at the Chuck Sink Link Anniversary Event

A FREE NETWORKING EVENT to celebrate our TWO YEAR ANNIVERSARY! Thursday, May 30, 2013 – 8:30 AM – 10:00 AM Eastpoint Executive Center – 264 South River Road Bedford, NH 03110 Create Content  to Drive New Business! Presented by Chuck Sink Link and Eastpoint Executive Center Please RSVP  by leaving a comment right here on this […]

Curate Content that Drives New Business

By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?)  Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums.   CEOs and sales executives are starting to […]

Business Development Top Ten

By Chuck Sink If you’re in a tricky business situation, to whom do you turn? The industry experts, right?  What if the industry expert is you or the guy down the hall?  Then you won’t have far to go for help.  If the expert you need is outside your company, you call the person in […]