Tag Archives: Networking

Networking is Direct Marketing

Networking and Direct Marketing may be thought of as completely different areas of business but when you marry them together, magic happens. There’s a craving for authentic human interactions in business dealings. I know this because I still hear the (long post-Covid) sighs of relief whenever I’m at an in-person networking event or business meeting.… Read More »

Business Growth in 2019: Who’s with me?

I’m reading all this leading-edge news on LinkedIn, the WSJ, Bloomberg, CNBC, Forbes, you name it. All the experts seem strangely gleeful as they talk down the economy, stating with certitude that we’re headed full steam into a downturn. They don’t know exactly when but they’re almost sure it will be 2019. Don’t follow the leaders… Read More »

People sell better than programs

  My recent experience with a few service related businesses is that making a massive shift away from traditional kinds of sales work over to inbound marketing and marketing automation does not always pay off. Too sudden of a change and too much change is not only time consuming, but also detrimental to sales. There… Read More »

The Fortuitous Foursome of Professional Success

By Chuck Sink 1. You may not realize it but you are a brand manager. If you’ve experienced any kind of success in business and professional life it’s because you’ve managed your brands by  communicating with people in a way that supports what your business stands for and why it’s valuable to your customers. Your… Read More »

Spend a day, then don’t spend another dime.

  On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College… Read More »

Free Marketing Tools – Big ROI

By Chuck Sink Business development is a hybrid profession that has evolved over the last couple of decades. The very term “business development” seems to me a response to a marketplace that became weary of so many salespeople parading through front doors, entering back doors and prying open every chink in the walls of companies… Read More »

B2B Sales is the New Retail

By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and… Read More »

I’m interested, but not right now.

By Chuck Sink This post is updated from one year ago and it is more relevant today than ever. I will need several business services and products to continue growing my business and many of them I don’t need now, or can’t afford yet. That’s why I want you to keep in touch so I… Read More »

Social Media is overrated. Build your email list!

By Chuck Sink In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters.… Read More »

Who will take your call in 2014?

By Chuck Sink Think about your last five or ten new customers. Where did they come from and why did they come to you? I’m willing to bet they ordered from you or hired you because you established a relationship. If they came to you by referral, it was because you built a relationship with… Read More »