Tag Archives: Marketing

Please sir, where is the treasure?

Stop gushing your duplicated capabilities! Please offer me a unique, valuable product and service I’ll find irresistible. Attraction works better than attempted persuasion. It’s best to lead with how you make the client’s life better and help him make more money! Capabilities information is best provided upon customer requests. The client knows you have capabilities… Read More »

Build Business Assets by Blogging

By Chuck Sink                                Subscribe to my newsletter by clicking here Call it a feature article, a white paper or a blog post. Maybe your written wisdom is a work of art like a tribute, reflection or poem. Whatever it is, if it’s thoughtful, articulate and valuable to an audience, it’s an asset and should be… Read More »

Only Winning Brands Do This

Positioning matters more than ever! By Chuck Sink                                       Subscribe to my newsletter by clicking here A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She’s a Lifestyle and Brand Communications Intern at… Read More »