Tag Archives: Business Development

Company Culture is a Success Indicator

By Chuck Sink I’m a longtime student of branding and I’ve learned that organizational culture – company culture is the cornerstone of strong brands like Apple. The companies doing best in every market are the ones known for building cultures that attract the best people. Dyn in Manchester, NH and PixelMedia in Portsmouth, NH are two fine examples in… Read More »

Please sir, where is the treasure?

Stop gushing your duplicated capabilities! Please offer me a unique, valuable product and service I’ll find irresistible. Attraction works better than attempted persuasion. It’s best to lead with how you make the client’s life better and help him make more money! Capabilities information is best provided upon customer requests. The client knows you have capabilities… Read More »