Have you noticed how AI is changing our online decision-making process?
Want to know what to do about it?
If you need to understand how to shift your marketing strategy to take advantage of major changes instead of falling behind, there’s one fact you shouldn’t ignore. LLMs (Large Language Models like ChatGPT and Claude), can only find and process information that is on the internet and their internal knowledge base.
This is one compelling reason why you need a robust company website as well as a multi-platform internet presence more than ever.
To answer user inquiries, the AI robots favor sources that provide consistent, repeated and multichannel messaging that is on topic. They prioritize authoritative web content that answers questions and search results, corroborated in a sense, by consistency on multiple online platforms, including links on other high authority websites and directories.
How is your online presence serving the LLMs?
- Does your website contain multiple keyword focused pages containing over 500 words of content? Do you have a blog?
- Does your company have partner profiles or member profiles on major customer or trade/industry websites, complete with links?
- Does your company maintain messaging consistent with your website on 2 or more social media platforms?
- Is your leadership team on LinkedIn with Profiles aligned with the company brand? Do they post relevant, content consistently?
- How many searchable published articles cite your company, its leadership, and link to pages on your website?
Thankfully, LLM’s still don’t perform word-of-mouth or build relationships. Only you and your team can do that.
But if you want to be found online by new customers, work on your total online presence to give your voice the authority it needs. Show AI why it should recommend your business as a top choice.
We’re helping clients now with this crucial aspect of business modernization.
