Category: Video

Video Quality Assurance for Your Brand

Video has become the expected norm for content that engages online audiences, so how can you jump into video production and run with the best? Context is Everything! First ask yourself, will my video be viewed in the context of spontaneity, storytelling, brand-building, promotion, or as a public announcement? This consideration will determine how much… Read More »

Great Content Gets Distributed

Excellent Content Drives Marketing Enthusiasm When you produce a fantastic marketing piece based on an excellent value concept – a video, custom photo gallery, a song, a story, website redesign or full-blown ad campaign, you won’t need to worry about distribution. You will find a way to get it in front of people! The quality… Read More »

Video Marketing Power

Being a writer, you might think I’d soft pedal or downplay the importance of video on the web and in marketing communications. Well, after initial concepts, scriptwriting is where it all begins. Video is replacing much of the content on websites, social media and even blogs these days. Most people would rather watch a short… Read More »