By Chuck Sink It occurs to me that marketing and sales have more parallels to teaching than people may realize. As an adjunct professor I’m learning a lot about audience engagement. Students sit though class because they have to, not because they want to. Their parents are paying good money for them to be there.… Read More »
By Chuck Sink In business, it pays to make friends with your competition. Now I don’t subscribe to the saying, “Keep your friends close and your enemies closer.” That’s corruption. What’s really nice about ethical business practice is that competition is not necessarily adversarial. Your business competitors aren’t enemies; they’re colleagues and possibly clients, suppliers… Read More »
By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »
By Chuck Sink This article may start out sounding like a sermon but it is more of an observation. Hire the best suited people you can find for the various roles in your organization. Pay fair and equitable wages for work performed. Provide the best possible training and working conditions for your employees. Be sensitive… Read More »
By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is… Read More »
“The Pledge of Allegiance starts with “I” and ends with “all.” That’s what America is all about – “I” (individual) and “all” (all of us). When all of us understand how valuable each of us is, that’s powerful. And here’s what else is powerful: When each of us understands how powerful all of us are.”… Read More »
By Chuck Sink The default position of almost every corporate communication decision is the watered down, safe, politically correct version of the story. Unfortunately, that’s the bogus version. The risk of offending one vocal audience member has executives cowering in fear of the social and political mobs. Honesty and truth are hiding in the minds… Read More »
By Chuck Sink Former Superstar I have some good news and some bad news. The good news is that bad things are never really as bad as you first think they are. The bad news is they are never as good as you first think either. It’s amazing how something that causes… Read More »
By Chuck Sink If you’re in a tricky business situation, to whom do you turn? The industry experts, right? What if the industry expert is you or the guy down the hall? Then you won’t have far to go for help. If the expert you need is outside your company, you call the person in… Read More »
By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most… Read More »
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Sunapee, NH 03782
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