Just a decent photo and two or three bullet points… I’m begging you! Is this too much to ask a man or woman with some authority and resources? For some business owners and executives, it may seem like a nagging request. Why should they take time away from their important work to jot down notes… Read More »
“Do this and you will succeed.” That’s the general implication behind just about every performance coach’s or personal trainer’s program. Following the suggestions in this post may be as close as I can come in a marketing blog to saying: Do this and you will succeed! Consistency is a term very often used by marketers… Read More »
Emails are focused, written communications that are easily searchable and provide a permanent record of discourse. Email is also a handy tool for file and link sharing but emails are woefully ineffective in a very important area of business communication; impetus. Emails lack the moving energy to solve problems or improve situations. They become buried,… Read More »
Stay relevant, better yet, indispensable! I tend to worry a little about business in the summer. I know myself and I know human nature. Summer in New Hampshire is like paradise if you’re an outdoorsman. The calls of the lakes, mountains, golf courses and beaches pull us from our office chairs on beautiful afternoons and sometimes even… Read More »
If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with the prospective client and pointing out how you will help change their business and improve their lives. There’s nothing new… Read More »
By Chuck Sink In massive debt with no money in the bank (except maybe $400 or so to my name), my boss walked in with an envelope in his hand meaning that it was time to pack up my office. We both tried hard for a year & a half to make it work but… Read More »
Originally published in the Chuck Sink Link Newsletter Sales prospecting is a vital and long-term business initiative. You own a business so you’re in sales. You’re on the executive team, you’re in sales. You’re a marketing director – definitely in sales! If you’re in sales, well… How long have you been doing this sales work… Read More »
“Get out and sell!” was the mantra I would hear from the customer service reps I once worked with. They knew that their own job security depended on me and a few other guys hitting the streets every day to find new work for our voracious printing presses. Those were the glory days of the… Read More »
Marketing directors should KISS. The acronym for “Keep it simple, Sherlock!” – KISS – has been around a long time and its wisdom holds fast today. The KISS rule reminds us that being over sophisticated can overcomplicate matters, creating both confusion and unintended consequences. The more people and variables you throw into any situation, the… Read More »
New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go… Read More »
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Phone: (603) 345-7223
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Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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