What’s App with That? This article stems from a current national discussion and I believe this discussion is culturally and economically crucial. In fact, I encourage you to discuss this topic with your colleagues and get to the heart of the matter for your business. We’re shifting our own “social media marketing” over to real… Read More »
Can one phone call equal a marketing campaign? There are two ways to obtain new business. It finds you (branding, marketing, reputation & referrals) or you find it (your salesforce). When both ways work in tandem, new business fires on all cylinders but sometimes the outside selling effort needs more throttle. Maintaining a stellar reputation… Read More »
You have a beacon that helps provide sound direction for everything good that you do. Your company’s guiding principles stem from this guiding light. You have the choice to trust your God-given light and remain true to it or let cultural and societal winds blow your business practices around in their chaotic and whimsical directions.… Read More »
Now is the Time! Learn a valuable sales lesson during the pandemic outbreak. Get to know every client or customer on a personal level. It’s amazing what opportunities you may find for new business. And there’s the rub. “New business” is not synonymous with “new customer.” I was taught this by business owners pretty early… Read More »
Speak Louder With Your Actions Whatever your business sector, the current pandemic slowdown is affecting you profoundly. It might be good for your company or it might be devastating but one thing is certain; you are feeling massive change underfoot and you know you must adapt. I’m seeing some small businesses focus their energy on… Read More »
Rat Race Selling Anxiety When I was a young, aggressive salesman, I worked my tail off to get new business and produced enough to be valued. I cold called like crazy, set appointments and made presentations day after day. It was a constant struggle, though, to sustain business growth as it ebbed and flowed in… Read More »
They Have Your Back Loyal employee engagement shores up company strength more than perhaps any other factor. That’s why it’s constantly on every responsible executive’s mind. Your team must execute your business operations with a purpose or your product and service quality will quickly slide downhill. Following the slide, morale sinks and you’ve got deeper… Read More »
A sales and marketing phenomenon I call the “marketing cycle” is similar to general economic cycles as dictated by the law of expansion (growth) and retraction (recession). In economics, business activity ebbs and flows, not always in a predictable way as the global economy is endlessly dynamic. The only thing predictable is that the cycles will repeat… Read More »
B2B and B2C Marketing target the same emotions but different motives. Does your company sell mostly to individual consumers? If so, your customer targeting can get complicated and may require a high degree of personalization. Consumers’ tastes and preferences in features/benefits run in multitudinous different directions and with choices at their fingertips, you need to… Read More »
I can understand the value in publicity that an appearance on the TV show Shark Tank gives to small businesses vying for capital to expand. Even if the company makes no deal, they come away with brand impressions in the millions. Those who score a business deal, however, just took on a demanding new “boss”… Read More »
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