By Chuck Sink We can all understand why some executives need to protect themselves from interruption and time wasters. But anyone in sales, which includes most CEOs, should be accessible because the public at large includes all potential customers and other opportunities. A company to remain nameless lost my potential referral this week and a smaller,… Read More »
By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?” That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I… Read More »
By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like… Read More »
By Chuck Sink It can be the very best idea you ever had; one that will change everything and lead to fortunes… And it’s gone, probably forever! This article is not what I had in mind to write about earlier this week. A flash of brilliance hit me while driving and I was so excited… Read More »
By Chuck Sink While analyzing the reports from our first round of email newsletters, my client instinctively knew where to focus on improving open rates and conversion results. Before I could begin to demonstrate my experience in this area, the client was already talking about the subject line and the newsletter content itself. The other… Read More »
By Chuck Sink Goals are fine but I gave up traditional goal setting awhile ago. Then I started surpassing some of my goals. Similarly, I realized sales forecasting is no more than a snapshot of last year with a wish list on top. Maybe you’ve heard, “When setting your goals, aim for the stars, and if… Read More »
By Chuck Sink The law of sowing and reaping is old, really old, and it won’t go away. The biblical metaphor of the farmer who persistently and patiently keeps sowing good seeds always reaps rewards, eventually, no matter what. The late Jim Rohn made a fortune telling this story many times as his own way of sowing, and… Read More »
On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College… Read More »
By Chuck Sink Business development is a hybrid profession that has evolved over the last couple of decades. The very term “business development” seems to me a response to a marketplace that became weary of so many salespeople parading through front doors, entering back doors and prying open every chink in the walls of companies… Read More »
By Chuck Sink Sometimes this blog brings some hands-on marketing technique information to readers such as better SEO practices, how to use Twitter, LinkedIn, etc. But it focuses mostly on building skills that help business owners, marketing directors and salespeople do their jobs better. Let’s look at just a few key skills that will help… Read More »
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