The best redundancy in marketing: Relevance matters! One key word or turn of a phrase in the subject line catches your eye as you go through the daily delete routine in your email. You “mark as unread” so you’ll go back to it. A similar thing happens as you glance at the notifications on your phone. Someone… Read More »
By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?” That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I… Read More »
On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College… Read More »
By Chuck Sink Business development is a hybrid profession that has evolved over the last couple of decades. The very term “business development” seems to me a response to a marketplace that became weary of so many salespeople parading through front doors, entering back doors and prying open every chink in the walls of companies… Read More »
By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and… Read More »
By Chuck Sink This post is updated from one year ago and it is more relevant today than ever. I will need several business services and products to continue growing my business and many of them I don’t need now, or can’t afford yet. That’s why I want you to keep in touch so I… Read More »
By Chuck Sink Think about your last five or ten new customers. Where did they come from and why did they come to you? I’m willing to bet they ordered from you or hired you because you established a relationship. If they came to you by referral, it was because you built a relationship with… Read More »
By Chuck Sink Being found by your target audience on the web is a great way to keep your new business pipeline full. There are several ways to raise your search visibility and page rankings. Ideally, all of them should be practiced. They include developing authoritative status; excellent content using keywords including contextual and situational long… Read More »
By Chuck Sink Executives and business owners will often call in a marketing company for ideas to help rejuvenate sluggish or declining sales. “We just need help attracting some fresh new leads for the sales team and we can handle it once we get them talking with us.” It’s a commonly expressed sentiment. My experience has… Read More »
By Chuck Sink There is web design and there is graphic design. These are two completely different disciplines. Avoid melding the two. There several different definitions of the word, design. Let’s consider a few of them: Design: to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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