Category: Advertising

Is Social Media Dead?

It’s been a while since I’ve written about social media (and it feels gooooooood). One headline I just saw in my newsfeed was “Is Social Media Right for Your Business? The short answer was “YES.” Their point was that every business MUST have an “online personality” represented on Facebook, Instagram, etc. or they’ll lose to competitors… Read More »

Advertising and Marketing: The Real Deal or Fake News?

Still tasting the raunchiness of some phony baloney served up to me as legitimate business fare, I felt motivated to tackle a controversial yet in-your-face-everyday topic, and an important one in business: attempted consumer manipulation. You can even call it fake news. Now well past the Industrial Age, we’re neck deep into the Information Age which… Read More »

Who’s in command of your advertising?

SEM is advertising  for your customers only. Famous 20th Century industrialist John Wanamaker made legendary his quote, “I know that at least half of my advertising dollars are wasted, I just don’t know which half.” This was true of most advertising all the way up until digital technology and the Internet started to dominate how… Read More »