Tag Archives: storytelling

The Story Behind Brand Storytelling

How Storytelling Works (Very Well!) Storytelling is a lot more than a marketing buzzword. Stories have mind-attracting power and are like personal guides leading readers and listeners to the prize of knowledge, the satisfaction of curiosity and the fulfillment of desires. Marketers who effectively apply storytelling have real-life success stories of their own to tell.… Read More »

Video Marketing Power

Being a writer, you might think I’d soft pedal or downplay the importance of video on the web and in marketing communications. Well, after initial concepts, scriptwriting is where it all begins. Video is replacing much of the content on websites, social media and even blogs these days. Most people would rather watch a short… Read More »