They say “cold calling is dead” and they’re right from the traditional perspective; that is, calling a complete stranger, unexpectedly, for the sole reason that their company has money that you and your company need to operate. Every business needs customers to sustain financial viability so the primary purpose of sales calls is to get… Read More »
By Chuck Sink Marketing and selling on LinkedIn is a big deal for business today. Just about everyone in business is now on LinkedIn (over 300 million users) and most are staring at their screens thinking, “What am I supposed to do with this?” Salespeople who have moved away from cold calling are turning to… Read More »
By Chuck Sink Sales is tougher than it used to be, and for some, much tougher. Salespeople who keep selling the 20th century way are running into walls. These walls have been erected at many of the same prospect companies that used to have doors swing wide open. Quite literally, doors to lobbies with friendly… Read More »
By Chuck Sink Money is often the last thing that comes up in business dealings because many people are afraid of broaching the subject. Why? Because before price is discussed, eyes are wide open to opportunities. People are eager to talk about the mutual benefits of working together, or they can envision how a new… Read More »
By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like… Read More »
By Chuck Sink While analyzing the reports from our first round of email newsletters, my client instinctively knew where to focus on improving open rates and conversion results. Before I could begin to demonstrate my experience in this area, the client was already talking about the subject line and the newsletter content itself. The other… Read More »
By Chuck Sink Goals are fine but I gave up traditional goal setting awhile ago. Then I started surpassing some of my goals. Similarly, I realized sales forecasting is no more than a snapshot of last year with a wish list on top. Maybe you’ve heard, “When setting your goals, aim for the stars, and if… Read More »
By Chuck Sink The law of sowing and reaping is old, really old, and it won’t go away. The biblical metaphor of the farmer who persistently and patiently keeps sowing good seeds always reaps rewards, eventually, no matter what. The late Jim Rohn made a fortune telling this story many times as his own way of sowing, and… Read More »
On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College… Read More »
We’ve got sales master Kevin Hallenbeck of Sandler Training speaking FREE – March 27th at a Lunch & Learn networking event: 3/27/14 | 11:45 AM – 1:00 PM Eastpoint Executive Center, 264 South River Road, Bedford, NH 03113 Register FREE Meet Kevin personally and hear him speak on how to sell more in today’s changing markets. Email me if you… Read More »
Contact Chuck
Phone: (603) 345-7223
Email: Contact me online
Chuck Sink Link
3 Timmothy Road
Sunapee, NH 03782
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