Tag Archives: Media

Media channels don’t convert. Messages do!

Does your message convert suspects into prospects? A “conversion” in marketing terms is any action a consumer does as a result of receiving your message. So if your message fails to generate conversions, your target audience may as well be you and your dog. And if your dog, like most, hasn’t the ability to make… Read More »

The Internet and everything else. Don’t be confused.

By Chuck Sink Seth Godin is one of the most brilliant and prolific business thinkers of our time. He understands human motivation and behavior. That’s why I go to him for ideas. You might say I’m in his “tribe.” I choose to follow him because his ideas are valuable to me. And I’m a customer, having… Read More »

One salesperson = 2,000 more. Sound good?

By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business… Read More »

Marketing Mistake: Focusing on Social Media

By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big… Read More »

Good Content Clears away Clutter

By Chuck Sink Has a headline or subject line ever grabbed your attention and then everything else in your world disappeared for several minutes while you voraciously read a good article? Did your current project take a back seat while your mind relentlessly pursued more information in the article? Perhaps you stopped and wrote a… Read More »

Only Winning Brands Do This

Positioning matters more than ever! By Chuck Sink                                       Subscribe to my newsletter by clicking here A young professional posted a question for The Brand Strategy Discussion Group on LinkedIn. She’s a Lifestyle and Brand Communications Intern at… Read More »