Tag Archives: executive leadership

Brand positioning – Your success sweet spot

By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?”  That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I […]

Motivate Your Audience with E’s

By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like […]

Soft Skills that Deliver Hard Assets

By Chuck Sink Sometimes this blog brings some hands-on marketing technique information to readers such as better SEO practices, how to use Twitter, LinkedIn, etc. But it focuses mostly on building skills that help business owners, marketing directors and salespeople do their jobs better. Let’s look at just a few key skills that will help […]

Make them want to be there.

By Chuck Sink It occurs to me that marketing and sales have more parallels to teaching than people may realize. As an adjunct professor I’m learning a lot about audience engagement. Students sit though class because they have to, not because they want to. Their parents are paying good money for them to be there. […]

Positioning: Relax, the sale is yours.

By Chuck Sink Marketing is every business activity directed toward selling a product/service and successfully delivering it into customers’ hands. Marketing drives sales. There is no business until a sale is made and that’s why every CEO is his or her company’s chief of sales. Sleepless nights are the result of insufficient new business flowing through the pipeline. Most […]

Cash: King, Master or Servant?

By Chuck Sink We all want to make money, earn money, save money. Make no mistake. If you want to design and build the physical manifestation of your dreams, all it takes is money. So how do you view cash, the most liquid form of money? For any business, having sufficient cash on hand keeps operations running. […]