Tag Archives: 3 Part Marketing Communication Strategy

Your Brand – Is it Real? Does it Matter?

Branding:  Strategic, Authentic, Understood, Implemented and Bought Most brands fall short of complete authenticity. How about yours? My company brand could benefit from a little listening, introspection and fine-tuning after 7 years of continued growth in the market. Our brand made one significant shift from “great copywriting” to “content-focused marketing services” about 3 years after… Read More »