Category: Client Relations

The Essence of Marketing is Your Value Proposition

One of my professors liked to say, “Business is people!” He often said it when he wanted to reduce student anxiety about jumping into the real world of professional work. The plain truth of that statement left an impression with me. Later in life I read the book, How to Make Friends and Influence People.… Read More »

When is it okay to get personal in business?

Now is the Time! Learn a valuable sales lesson during the pandemic outbreak. Get to know every client or customer on a personal level. It’s amazing what opportunities you may find for new business. And there’s the rub. “New business” is not synonymous with “new customer.” I was taught this by business owners pretty early… Read More »