When you think about it, everything positive in your business is the result of a relationship that enabled a transaction or other favorable action. Therefore, everything about your online promotional offers and calls to action should be about strengthening your relationship with customers, prospects and other users of your website.

Google favors websites with more social referral traffic and ranks them higher. This is because people who click shared links in social media are opting to consume the message based on its relevance to their specific interests. Search engines raise your website’s authority as a trusted resource in your category when people recommend or share your page links. Social media provide the easiest and most direct channels for link sharing.

As business relationships are also social relationships, how do you go about nurturing your social relationships with your web visitors? Read the full article on our client’s blog to learn 4 effective ways to make your website social…

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Google gets bored and turns away from old content just like you do. That’s why their spiders or “bots” are always out crawling through websites, including yours, looking for the latest relevant information that their consumers (most people) are seeking.

What’s new? When you ask that simple question, you really do want to know the answer because what’s old is irrelevant. Is there anything less interesting than old news; stuff you seen and heard before?

Frequently updating website content tells the search engines that you are at least an active publisher of information. The more relevant the information is to your business category, and the more valuable it is to your target audience, the better Google and other search engines will rank your pages organically. Provided that your website is coded well enough, quality content is pure SEO gold.

The more often you add fresh, high quality information to your website, the more Google’s crawlers will come back around to see what’s new. As that new content is determined to be relevant and valuable to searchers, Google will index it and raise your pages’ visibility. They are looking for authoritative sites that will deliver the right information to the searcher. Freshness and frequency combined with relevance and quality build authoritative status into your website. Again, this is SEO gold!

Effective SEO is not complicated but it’s extremely competitive. Maybe we should just leave it at that.

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