Tag Archives: CEO

CEOs and Consumers Decide Differently

B2B and B2C Marketing target the same emotions but different motives. Does your company sell mostly to individual consumers? If so, your customer targeting can get complicated and may require a high degree of personalization. Consumers’ tastes and preferences in features/benefits run in multitudinous different directions and with choices at their fingertips, you need to… Read More »

Who’s in command of your advertising?

SEM is advertising  for your customers only. Famous 20th Century industrialist John Wanamaker made legendary his quote, “I know that at least half of my advertising dollars are wasted, I just don’t know which half.” This was true of most advertising all the way up until digital technology and the Internet started to dominate how… Read More »

5 Marketing Success Elements

By Chuck Sink Marketing gurus keep secrets better than any other kind of professionals. They know the secret to effective marketing and they must keep it secret. Why? Because if everyone in business learns the secret, their services will no longer be needed. However, most companies can’t afford the internal marketing staff required to keep… Read More »

Tapping the Business Network of One

By Chuck Sink According to the SBA, over 70 percent of registered American businesses are sole proprietorships. The vast majority of these businesses have one employee, the sole proprietor himself or herself. They are the self employed. The “one man band” industry is big, and more lucrative than many sales people may realize. It may… Read More »

Pay it forward or just pay it?

       We hear it a lot and it’s generally a good thing – “Paying it forward.” It’s a common mantra in BNI networking meetings: “Givers gain.” Both of those ideas are fundamentally flawed because there is a built in quid pro quo. Paying it forward means prepayment for something your expect to receive in… Read More »

Make things easy for customers and they’ll help you grow!

By Chuck Sink We can all understand why some executives need to protect themselves from interruption and time wasters. But anyone in sales, which includes most CEOs, should be accessible because the public at large includes all potential customers and other opportunities. A company to remain nameless lost my potential referral this week and a smaller,… Read More »

Brand positioning – Your success sweet spot

By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?”  That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I… Read More »

Motivate Your Audience with E’s

By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like… Read More »

Mr. Clean and Mr. Clear agree on goals!

By Chuck Sink Goals are fine but I gave up traditional goal setting awhile ago. Then I started surpassing some of my goals. Similarly, I realized sales forecasting is no more than a snapshot of last year with a wish list on top. Maybe you’ve heard, “When setting your goals, aim for the stars, and if… Read More »

The wealthy sower – so old he’s new!

By Chuck Sink The law of sowing and reaping is old, really old, and it won’t go away. The biblical metaphor of the farmer who persistently and patiently keeps sowing good seeds always reaps rewards, eventually, no matter what. The late Jim Rohn made a fortune telling this story many times as his own way of sowing, and… Read More »