https://chucksink.com/only-winning-brands-do-this/ Thu, 02 Apr 2020 19:30:23 +0000 hourly 1 https://wordpress.org/?v=6.8.3 https://chucksink.com/only-winning-brands-do-this/#comment-10 Fri, 24 Feb 2012 16:02:53 +0000 http://chucksink.com/?p=159#comment-10 I agree to a cartein extent. For me the differentiator is the key. I find that people start getting confused when you talk to them about all the different kinds of positioning. It totally makes sense for those experienced in the branding world but for clients it starts to get tricky. My focus is simply to answer the question How are you different? Many don’t know and then its time to dig deeper and clients should always be heavily involved in the process!

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