When you understand the pitfalls, paid search can boost web traffic and sales very quickly when properly executed. In the world of paid online advertising, you need to understand the Google platform and this is best reserved for specialists. It also takes a significant ad budget to generate enough clicks to make paid search pay off.

Great SEO Results – Naturally

But today we’re focusing on Organic SEO, that is unpaid, high internet search engine optimization results based on the structure and content of your website. The good news is, your website can rank and perform highly in search engines if you simply do a good job with your website development and content quality as well as keep it maintained!

Many businesses are in a position to forego the high cost of a Google Ads campaign if they don’t need to push results immediately but instead want to grow their inbound leads and sales results over time. With a little patience and conscientious website development & maintenance, Google, Bing, Yahoo, etc. will start to visibly deliver your website to people searching your site’s keywords and phrases. This process may only take several months or a year to start showing impressive results!

Your site’s organic ranking will get higher and higher as your content quality improves and more people reach your site through searches and link referrals.

Content Relevancy and User Experience

The ticket to high organic search engine ranking is the situational and contextual relevancy of your site’s content to an established industry or the specific needs of a target market. Another critical factor is the quality of user experience (UX). The time people spend on your website; how they interact with it and download information can affect search ranking considerably.

Ask yourself these crucial UX questions: Do people who search for your product & service expertise get rewarded when they land on your website? Just how authoritative is your site’s content when judged by an objective marketplace? How well do your competitors’ sites stack up against yours? Are you envious of competition websites? How current is your information? How quickly do you respond to the market with updated content about technology changes or new trends? Do you have an active blog with videos, downloadable content and easy contact forms?

You know what the answers to the above questions should be. All you need is some focused dedication and your website will generate the inbound leads your company needs to keep growing.

High organic search engine performance is reserved for the businesses that take their websites seriously and continually maintain them. It’s really that simple.

The post Organic SEO in 2018 appeared first on Chuck Sink Link.

Whenever you hear or read the phrase, “marketing best practices” think of it as a series of tactics that have worked well for a collection of businesses at a recent point in time in a specific industry.

In my own industry, digital marketing, I’ve been seeing a saturation of self-marketing that looks dangerously similar among competing firms. It tends to focus on selling a defined process that includes Web Design, SEO, SEM, Social Media, Email and lead generation/sales funnels. The very same process tends to be applied to very different companies so effectiveness varies from one client to another.

I recently made the mistake of referring to my company’s approach to website development as a “best practice.” While we can be the best website services choice for many businesses, calling ours the “best practice” excludes too many other possibilities influenced by dynamic marketing factors such as vertical industries, culture, demographics, technologies, innovations and trends.

Coming full circle, this is why I love our own approach to website design, development and maintenance. It lets those who know their markets best (our clients) better control the messages and their targeted online distribution.

Best-for-Brand Practice

It would probably be better to call our web development methodology a “best-for-brand practice.” Your website should be designed and maintained around your brand – your audience preferences and their preferred business style. It’s all based on user experience (UX).

Does every business want their website to function as a lead generation machine or a sales funnel? Clearly, the answer is no, yet so many digital marketing agencies seem to push this model as THE best practice in online marketing.

Before you decide on the best-for-brand website development approach for your own company, ask some basic sales questions:

• Are you selective concerning the new customers your firm wants to attract?
• Do you want qualified leads to call your phone number so you can better guide them?
• Do customers require product demos with multi-phase sales cycles?
• Is your product or service easy to order online?
• Should prospects download your content and subscribe to news & events? Why?
• Are you looking for more Social Media interaction? How will that help you?
• Do you need a steady stream of inbound leads to keep an inside sales team busy and productive?

Each of these and other sales & service needs can benefit from a strategically compatible website design and maintenance plan that caters to audience preferences. Our advice is to carefully consider the nuances that make your brand and customer experience one-of-a-kind and design a customized User Experience around it.

If now or in the future, you are thinking about your company’s next move regarding its website, we invite you to our new Website Services Page to learn about a fresh air approach to managing your website and online marketing campaigns.

The post Online Marketing Best Practices: What’s Best for You? appeared first on Chuck Sink Link.