If you’re going to spend money in media on advertising, the ads must be well conceived and of high-quality production, or you’ll waste the money. The Obvious Reasons Think of how many ads you ignore, even for products and services you use all the time. Someone is paying good money for all the ads you… Read More »
Marketing is Sport. Get Competitive! You won’t enjoy a good swim by just dipping your toe in the water to see how it feels. Neither will you enjoy a profitable return on a cautious or halfhearted marketing investment. Common sense makes this obvious and pattern recognition gives validation of real success for the fully committed… Read More »
It’s Your Message that Matters! Have we reached an information saturation point? Has AI, fake videos, spam calls, and digital marketing overload clogged our media arteries to the point of audience heart (trust) failure? Trust Test When you open an unfamiliar website or email, are you occasionally afraid to click a link because you know… Read More »
Comparing AI Content to Authentic Human Creation I’ve been using AI in marketing work since spring 2023 – about as long as anyone else who’s not directly involved in technology development. There are many in my field who have more experience and do more with it than I, but I work with AI enough to… Read More »
The first mistake in advertising is saying too much. Company leaders and sales teams want every potential customer to know everything they can do. My own associates sometimes make this mistake as I often have, because we all have a strong desire to grow our businesses. Growth results from value delivered with singular focus and… Read More »
Video has become the expected norm for content that engages online audiences, so how can you jump into video production and run with the best? Context is Everything! First ask yourself, will my video be viewed in the context of spontaneity, storytelling, brand-building, promotion, or as a public announcement? This consideration will determine how much… Read More »
Almost every cold email or LinkedIn spam that I receive assumes I want to “scale my business.” There’s a notion that every entrepreneur’s dream and duty should be to “grow at scale.” What the heck is scale? Blind Ambition You hear about growth rates of triple, 5x, 10x, “add a zero” and the like. Sounds… Read More »
Small businesses are getting more educated about targeted display advertising opportunities out there and some are getting fine results by telling their whole story at a glance. I’ve been hearing from clients and other connections who’ve discovered the real power and cost-effectiveness of today’s sophisticated digital platforms. And I’ve also heard from countless small business… Read More »
Your business might be in Vermont, but your lowest hanging fruit might be in Washington DC or certain neighborhoods of New York City or perhaps even Miami. Local ad targeting can get your brand noticed and purchased in very specific places. Whom do you need to reach? Where do they live and what channels are… Read More »
Always remember that your logo is only a visible part of your brand. The brand’s essence and power are in the minds and hearts of your audience. Branding a new company or rebranding a legacy business is never a one and done exercise. Authentic branding is day to day, ongoing and progressive. Creating a brand… Read More »
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Phone: (603) 345-7223
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3 Timmothy Road
Sunapee, NH 03782
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