Category Archives: content

Relevancy Attracts Viewers

The best redundancy in marketing: Relevance matters! One key word or turn of a phrase in the subject line catches your eye as you go through the daily delete routine in your email. You “mark as unread” so you’ll go back to it. A similar thing happens as you glance at the notifications on your phone. Someone […]

Content Marketing: Time + Quality = Money

Creating and delivering great content is heavy lifting. It’s hard. That’s why so few businesses do it well. A content marketing strategy won’t work unless there is a total commitment to a strategy, and sustaining the effort for the long haul with consistency. The inbound marketing model is working well for the companies that have […]

Motivate Your Audience with E’s

By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like […]

Email marketing success – 3 things you must do well

By Chuck Sink While analyzing the reports from our first round of email newsletters, my client instinctively knew where to focus on improving open rates and conversion results. Before I could begin to demonstrate my experience in this area, the client was already talking about the subject line and the newsletter content itself. The other […]

The Best Cliche in Business: Add Value

By Chuck Sink “When you care enough to send the very best…” Actually, in my opinion, most Hallmark greetings are downright cheesy. I’ve received my ration of cheese over the years during Christmas and New Years. How ’bout you. Most companies order from a catalog of stock cards, and have their names imprinted with a […]

Dress and Code Required

By Chuck Sink Being found by your target audience on the web is a great way to keep your new business pipeline full. There are several ways to raise your search visibility and page rankings. Ideally, all of them should be practiced. They include developing authoritative status; excellent content using keywords including contextual and situational long […]

One salesperson = 2,000 more. Sound good?

By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business […]

There’s a better way to design your website.

By Chuck Sink There is web design and there is graphic design. These are two completely different disciplines. Avoid melding the two. There several different definitions of the word, design. Let’s consider a few of them: Design: to prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form […]