Category: Business Development

Your Best Marketing Strategy Calls Your Own Flock

“I know I’ll find you somewhere… somewhere you can hear my voice…” While this may sound like a 1988 Moody Blues song, it’s really a promise and a commitment you can make to your market. As the market responds, your services provide more value to customers as your business becomes more profitable. Meet Tim, Dan,… Read More »

When is it okay to get personal in business?

Now is the Time! Learn a valuable sales lesson during the pandemic outbreak. Get to know every client or customer on a personal level. It’s amazing what opportunities you may find for new business. And there’s the rub. “New business” is not synonymous with “new customer.” I was taught this by business owners pretty early… Read More »

That Marketing Thing – It’s now or never!

Speak Louder With Your Actions Whatever your business sector, the current pandemic slowdown is affecting you profoundly. It might be good for your company or it might be devastating but one thing is certain; you are feeling massive change underfoot and you know you must adapt. I’m seeing some small businesses focus their energy on… Read More »

Quality Sales Promotion

Rat Race Selling Anxiety  When I was a young, aggressive salesman, I worked my tail off to get new business and produced enough to be valued. I cold called like crazy, set appointments and made presentations day after day. It was a constant struggle, though, to sustain business growth as it ebbed and flowed in… Read More »

Lead Generation or Seed Germination?

Stop demanding leads! Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and so build their business empire. If they could reduce their time spent prospecting and just focus on closing more deals, business would be sooooo much better! But is that realistic? Probably not. There… Read More »

Affiliations get you found online!

Most people in business today want to be found online by people searching for their unique products and services. A great website with strong SEO efforts is the foundation for this but there’s a lot more to developing business online, especially if you’re a highly experienced professional. You need to have your own name and… Read More »

Stop Riding The Marketing Cycle!

A sales and marketing phenomenon I call the “marketing cycle” is similar to general economic cycles as dictated by the law of expansion (growth) and retraction (recession). In economics, business activity ebbs and flows, not always in a predictable way as the global economy is endlessly dynamic. The only thing predictable is that the cycles will repeat… Read More »

The Secret Weapon in Your Communication Tool Box

Emails are focused, written communications that are easily searchable and provide a permanent record of discourse. Email is also a handy tool for file and link sharing but emails are woefully ineffective in a very important area of business communication; impetus. Emails lack the moving energy to solve problems or improve situations. They become buried,… Read More »