Tag Archives: Twitter

Social Media Marketing or Just Good Vibes?

I was tempted to write the headline, “Is Social Media Dead?” but I’ll avoid sensational hype and stick to real news & commentary. Microsoft’s announced purchase of LinkedIn immediately raised questions about the future of social media. For businesses, it will likely become even more of a pay-to-play medium. I’d like to advance a discussion […]

Social Media is overrated. Build your email list!

By Chuck Sink In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters. […]

One salesperson = 2,000 more. Sound good?

By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business […]

Cheap Noise is Getting Out of Hand

By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is […]

Curate Content that Drives New Business

By Chuck Sink In today’s marketing world you need to be a good Content Curator (Curator, huh?)  Curating the content is also known as getting the content so if I use the word “get” instead of “curate,” forgive me. The last real curators I knew worked exclusively for museums.   CEOs and sales executives are starting to […]

The Market Made Me Do It!

By Chuck Sink I must give credit to my friend and fellow entrepreneur, the founder of The Giant Game Company, for the title of this short article. We were talking the other day about changes going on in his target markets and how he has successfully responded to their shifting needs. “The market made me do […]

Understanding Twitter

By Chuck Sink There is an amazing online social network platform that illustrates the full spectrum of human intelligence from brilliance to idiocy and it’s called Twitter. I’ll focus on the brilliance side in this article. However, it’s worth noting that the most inane and shockingly stupid comments human beings are capable of stating are […]

Who cares about your business success?

By Chuck Sink                                   Subscribe to my newsletter by clicking here. Engaging customers and potential customers in social media is very tricky and generally requires giving something. Let’s keep this concept blunt and simple. Nobody cares about your company or the success of your business. They have neither obligation nor desire to share […]